What are the best jacket brands?

Picking a brand depends on personal preference. The aforementioned designer labels. Instead of oversized, puffy jackets, Webster said cropped, fitted jackets are the new trend. Many also have other features, such as double zips and unique collars. "I've noticed popularity in jackets that are formfitting, and it's nice to not have something too big where it looks like one is swimming in it," he said. Arc'teryx, Mountain Hardwear, and The North Face were all forged in outdoor adventure Athleisure brands Alo Yoga, Vuori, and Lululemon offer athletic functionality, premium fabrics, and elevated style.